'Facekinis' All the Rage in China for Sun Protection
Amidst scorching heat in Beijing, the use of “facekinis,” full face masks with eye and nose holes, along with wide-brimmed hats and lightweight jackets, has surged as residents seek protection from the sun and avoid tanning. The increased sales of facekinis and sun protection products are driven by concerns about skin diseases and sunspots, with a preference for fair skin among many female consumers in East Asia and neighboring countries like South Korea. The trend reflects a growing focus on sun protection and skincare in the region.
